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Barilla

Ecosystem Private
Headquarters
Parma, IT
Segment
Brand Owners & Retailers
Stories held
1
Last story
29 Oct 2026

Barilla is a family-owned Italian food group based in Parma, producing pasta, sauces, bakery goods and ready meals under brands including Barilla, Mulino Bianco and Wasa. It operates production plants in Italy and abroad and sells in over 100 countries.

1 stories · 2026

E80 Group installs automated truck loading at Barilla's Pedrignano plant

E80 Group has deployed an automated truck loading system at Barilla's Pedrignano plant near Parma, completing automation of the site's intralogistics chain from raw material intake to shipment. The system, developed with Rite-Hite, integrates with more than 100 laser-guided vehicles and other equipment E80 Group already supplies at the plant. The technology has run in the United States for over a decade and is now extended to Europe.

Why this mattersAutomated trailer loading closes the last manual step in a food plant's intralogistics, giving E80 a European reference site for technology already proven in the US.

  • The automated truck loading system is installed at Barilla's Pedrignano plant near Parma, Italy.
  • The Pedrignano site already operates more than 100 laser-guided vehicles supplied by E80 Group.
  • The truck loading solution combines laser-guided vehicles, gravity-based handling and trailer restraints developed with Rite-Hite.
  • E80 Group has run similar truck loading and unloading technology in the United States for more than ten years.
  • E80 Group's SM.I.LE80 software platform coordinates the site's warehouses, vehicles and end-of-line systems.
  • The Barilla and E80 Group collaboration dates back more than 30 years.
E80 Group Barilla counterparty Rite-Hite counterparty
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