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Canopy

Ecosystem Private
Headquarters
Vancouver, CA
Segment
Industry Associations & NGOs
Stories held
1
Last story
9 Nov 2026

Canopy is a Vancouver-based non-profit that works with brand owners, pulp and paper producers and viscose manufacturers to reduce sourcing from ancient and endangered forests. It runs supply-chain campaigns across the packaging, paper, print and fashion sectors, with over 1,000 partner companies.

1 stories · 2026

Canopy report finds agricultural fibres can replace 5-10% of wood pulp

Environmental group Canopy has published modelling showing that wheat straw and sugarcane bagasse pulp delivered at about USD 345-380 per tonne would be cost-competitive with the virgin wood pulp it replaces in folding boxboard. The report, based on a model of an integrated pulp and paperboard mill in China, concludes that replacing 5-10% of virgin wood pulp is achievable under current market conditions, with such fibre reaching about 8% of the most cost-effective mix for high-performance folding boxboard by 2028 and potentially 20% by 2030 and over 30% after 2032.

Why this mattersCost-competitive straw and bagasse pulp would give board makers a second fibre source, though a technical ceiling of about 10% in folding boxboard limits the near-term effect.

  • Canopy's report 'Seeing the Field and the Forest' was released on 9 November 2026.
  • Modelled delivered price for wheat straw or sugarcane bagasse pulp is USD 345-380 per tonne, competitive with the wood pulp it replaces.
  • Current technical limits restrict alternative fibre to about 10% of folding boxboard, mainly in the middle layer.
  • Canopy projects such pulp could reach around 8% of the optimal fibre mix for high-performance FBB by 2028, 20% by 2030 and over 30% after 2032.
  • The analysis models a commercial relationship between a brand or converter and an integrated pulp and paperboard mill in China.
Canopy
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