Domaine Serene

Saverglass and Domaine Serene launch 30% lighter wine bottle

Saverglass has redesigned the Cepage bottle used by Oregon winery Domaine Serene, cutting glass weight by more than 200 grams, a 30% reduction, while keeping the original silhouette. The bottle will be used across Domaine Serene's estate wines in Oregon and Burgundy, unifying the brand's packaging globally for the first time. The change is expected to avoid about 15 metric tonnes of carbon emissions a year and nearly 250,000 pounds of glass transported.

Why this mattersThe redesign shows glassmakers pursuing weight reduction in premium wine packaging without sacrificing brand identity, a template other luxury producers may follow to cut costs and emissions.

• The new Cepage Eco bottle cuts glass weight by more than 200 grams per bottle, a 30% reduction.
• The redesign is expected to avoid approximately 15 metric tons of carbon emissions annually.
• Annual glass transported is expected to fall by nearly 250,000 pounds.
• The bottle will be used across Domaine Serene's estate wines in Oregon and Burgundy, unifying the brand's packaging for the first time.
• The original Cepage bottle design had been in use for more than 35 years.
• Domaine Serene, founded in 1989, is the flagship estate of Evenstad Estates.

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