AuraVeo launches connected packaging for El Caficultor coffee brand
AuraVeo, a connected-packaging platform from Koenig & Bauer, has launched a QR-based digital experience on coffee packs for speciality brand El Caficultor, owned by Indian EcoTrade S.L. Scanning the pack unlocks origin storytelling and a 10% discount offer designed to convert one-off retail buyers into direct subscribers, with the technology built by creative agency Appetite Creative. The initiative will be shown at London Packaging Week on 16-17 September 2026.
Why this mattersConnected packaging that captures first-party consumer data offers brands a route to bypass retail intermediaries and build direct subscription revenue.
- AuraVeo is a connected-packaging platform operated by Koenig & Bauer.
- El Caficultor is a speciality coffee brand owned by Indian EcoTrade S.L.
- The rollout covers four SKUs of El Caficultor's 100% Arabica line: Cerrado Dulce, Sidamo, La Vereda and Selva Negra.
- Scanning the pack's QR code offers a 10% discount on a recurring coffee subscription.
- The technology will be showcased at London Packaging Week on 16-17 September 2026.
- Appetite Creative designed the label system, placing the QR code within the front-of-pack country map illustration.