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Industry Associations & NGOs

Every Can Counts

Ecosystem Private
Headquarters
BE
Segment
Industry Associations & NGOs
Stories held
1
Last story
30 Oct 2026

Every Can Counts is a not-for-profit industry programme that promotes the collection and recycling of aluminium drink cans used outside the home, such as at workplaces, festivals and tourist sites. Originating in the UK in 2009, it is funded by can makers and the aluminium recycling sector and now operates chapters across Europe, the United Arab Emirates, Brazil and the United States.

1 stories · 2026

Aluminium cans only packaging type growing in Romania's deposit scheme

Analysis by Every Can Counts of data from RetuRO, administrator of Romania's deposit-return system, shows the aluminium can recycling rate reached 80.5% in the first nine months of 2026, up from 75% a year earlier. Cans were the only packaging category to grow in volumes placed on market, up 2%, while total guaranteed packaging volumes fell 2.4% and plastic and glass both declined.

Why this mattersRising can collection and return rates support closed-loop aluminium supply for can makers such as Canpack, reinforcing cans' share gains against plastic and glass in deposit schemes.

  • Aluminium can recycling rate in Romania's deposit-return system reached 80.5% in the first nine months of 2026, versus 75% in the same period of 2025
  • Can return rate reached 85% in the nine months to September 2026, up from 82% a year earlier, after rising from 80.9% at end-July to 85% at end-September
  • Cans placed on market rose 2% year on year in the nine months, the only packaging type to grow, while total guaranteed packaging volumes fell 2.4%
  • Number of cans returned rose 6.3% year on year in the nine-month period
  • Cans held a 29% share of guaranteed packaging placed on market in the third quarter, unchanged from the prior quarter and up from just over 20% in early 2024
  • Every Can Counts in Romania is supported by Canpack and European Aluminium's Packaging Group
Canpack Group Every Can Counts RetuRO counterparty European Aluminium's Packaging Group counterparty
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