LDC's Marie moves two ready meals from plastic to wood-fibre trays
French ready-meal brand Marie, owned by LDC, has developed a tray made of 92% wood fibre to replace its plastic ready-meal container, following five years of research and development and EUR 500,000 of investment in trials, a new doser and a mould. The tray, which retains a thin recycled-plastic liner that consumers must remove before recycling, is designed for the paper-board recycling stream rather than energy recovery, and launches first on two pasta gratin recipes.
Why this mattersA second major chilled ready-meal brand after Fleury Michon moves away from plastic trays, signalling a format shift that paper-board converters could capture from flexible and rigid plastics packers.
- Marie's new tray is composed of 92% wood fibre with a thin recycled-plastic liner removed by the consumer before recycling
- Development took five years of R&D and EUR 500,000 of investment in industrial trials, a new doser and a new mould
- The tray is designed for the paper-board recycling stream rather than energy-recovery incineration used for typical wood trays
- Launch recipes are two pasta gratins (fusilli ham-cheese and three-cheese penne) in 300g trays sold at around EUR 3.50
- Marie follows Fleury Michon, which previously made a similar switch from plastic to fibre trays
Sources
lineaires.com
FR