Monoflo International launches European reusable packaging operation
US reusable transport packaging maker Monoflo International has established Monoflo International GmbH to serve customers and system integrators in Europe. The move targets warehouse automation growth and reuse requirements under the EU Packaging and Packaging Waste Regulation, with the company building a local leadership team, an integrator network and a European trade show presence.
Why this mattersPPWR reuse mandates are drawing North American reusable-container specialists into Europe, adding competition for incumbent pooling and reusable transit packaging suppliers.
- Monoflo International formed a new legal entity, Monoflo International GmbH, to operate in Europe.
- The company has over 50 years of experience making injection-moulded containers, trays and pallets in North America.
- European strategy targets three segments: automated systems and intralogistics, automotive and durable goods manufacturing and retail, and food and beverage distribution.
- Andrew Rader is named managing director for Europe and Bart Vandekerkhof sales director for Europe.
- The company cites the EU Packaging and Packaging Waste Regulation as a driver of demand for reusable transport packaging.
- Monoflo is developing a distributor and integrator network in Europe rather than a sales-only presence.
Sources
sustainabilitymea.com