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MotionTech

Broader sector Private
Headquarters
Aarhus, DK
Segment
Machinery
Stories held
2
Last story
17 Oct 2026

MotionTech is a Danish group of automation and intralogistics businesses, providing end-of-line packaging, conveying and storage systems for production and warehouse operations. The group comprises several subsidiaries across Europe, including in the UK, Finland, Sweden, Germany and Spain, and has recently expanded into the United States.

2 stories · 2026

MotionTech enters US market, names sales director

MotionTech, a European packaging automation company, has launched a US operation and appointed Kristian Hulgard as executive sales director to lead sales from the Dallas-Fort Worth area. The company said it has completed more than 30 installations for US customers and plans to expand its commercial and service presence across North America.

Why this mattersA direct US sales and service presence lets a European end-of-line and conveying specialist compete more closely with domestic automation suppliers for American packaging lines.

  • MotionTech has appointed Kristian Hulgard as executive sales director for the United States.
  • Hulgard will lead US operations from the Dallas-Fort Worth area.
  • MotionTech focuses on end-of-line packaging, storage systems and conveying solutions.
  • The company has completed more than 30 installations for US customers.
  • MotionTech plans to expand its commercial and service presence across North America.
MotionTech
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MotionTech opens US operation for end-of-line packaging equipment

MotionTech, a European automation company, has launched operations in the United States, appointing Kristian Hulgard as executive sales director to lead the business from the Dallas-Fort Worth area. The initial US offering covers end-of-line packaging, storage and conveying equipment, building on more than 30 prior US installations including projects for Dematic and Knapp.

Why this mattersA direct US presence lets MotionTech bid for end-of-line projects without local partners, adding a competitor in North American packaging automation.

  • MotionTech is a European automation company entering the US market
  • Kristian Hulgard appointed executive sales director for the US, based in Dallas-Fort Worth
  • Initial US focus is end-of-line packaging, storage and conveying solutions
  • MotionTech has completed more than 30 US installations in recent years
  • Past US customers include warehouse automation firms Dematic and Knapp
MotionTech
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