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Phyto Paris

Ecosystem Private
Headquarters
Paris, FR
Segment
Brand Owners & Retailers
Stories held
1
Last story
15 Sep 2026

Phyto Paris is a French hair care brand founded in 1969, producing plant-based shampoos, treatments and styling products sold internationally. It is part of Ales Groupe, a Paris-based cosmetics and fragrances group.

1 stories · 2026

MEDICOS Beauty replaces 12 disposable applicators with one reusable unit for Phyto Paris

MEDICOS Beauty has designed a reusable applicator for Phyto Paris' Phytocyane Intensive+ hair loss treatment, replacing the 12 single-use applicators previously supplied with a 12-vial course with one shared unit. MEDICOS developed the polypropylene part against its EU Packaging and Packaging Waste Regulation (PPWR) roadmap, citing component-count reduction as easier to evidence than incremental weight savings.

Why this mattersShows converters using component elimination rather than lightweighting to meet PPWR reduction requirements on repeat-use treatment formats.

  • A 12-dose Phytocyane Intensive+ course previously used 12 disposable applicators; it now uses one reusable applicator.
  • The applicator is made of polypropylene and is shared across all 12 vials in the course.
  • The vials are tubular glass with polypropylene caps.
  • MEDICOS Beauty designs and manufactures across four European sites.
  • The applicator is unisex, serving both the Women and Men product variants.
Phyto Paris counterparty
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