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Rauch

Ecosystem Private
Headquarters
Rankweil, AT
Segment
Brand Owners & Retailers
Stories held
1
Last story
18 Sep 2026

Rauch is an Austrian family-owned beverage producer based in Rankweil, making fruit juices, soft drinks and energy drinks including the Rauch and Happy Day brands, sold across Europe and beyond. Founded in 1919, it remains privately held by the Rauch family.

1 stories · 2026

Red Bull and Rauch cleared to build can plant in Brandenburg

Red Bull and Rauch can proceed with their planned can plant at Baruth/Mark in Brandenburg, south of Berlin, following a decision on a new local development plan (Bebauungsplan). A court ruling had previously halted construction of the factory. Construction timing and plant capacity have not been reported.

Why this mattersA brand owner building its own can plant adds German beverage-can capacity that would otherwise sit with dedicated can makers.

  • The planned can plant is at Baruth/Mark in Brandenburg, south of Berlin, Germany.
  • A court decision had previously halted construction of the can factory.
  • A decision on a new local development plan (Bebauungsplan) has now been taken, allowing the project to proceed.
  • The plant is a joint project of beverage makers Red Bull and Rauch.
Red Bull Rauch counterparty
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