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Samworth Brothers

Ecosystem Private
Headquarters
Melton Mowbray, GB
Segment
Brand Owners & Retailers
Stories held
1
Last story
5 Nov 2026

Samworth Brothers is a privately owned British food manufacturer headquartered in Melton Mowbray, England, making chilled, ambient and food-to-go products such as sandwiches, pork pies, cakes and ready meals for UK retailers. The family-owned group operates a number of bakery and food businesses across the UK, supplying major supermarket chains including Tesco.

1 stories · 2026

Tesco switches 20 chilled-food SKUs to MM paper-based barrier tray

Mayr-Melnhof's MM Board & Paper unit supplied ALASKA Barrier Grease, a virgin-fibre cartonboard with a water-based dispersion barrier, to replace PE-coated cartonboard trays across 20 Tesco chilled-food SKUs. Samworth Brothers Manton Wood packs the products and Paranova Print & Packaging converts the board into trays; the change moved the packaging from an amber to a green UK EPR classification and removes about 320 tonnes a year of PE-lined cartonboard.

Why this mattersA named UK retailer adopting a plastic-free barrier board at 20-SKU scale signals fibre-based alternatives are displacing PE linings in chilled-food trays ahead of UK EPR cost pressure.

  • ALASKA Barrier Grease cartonboard is produced at MM Kotkamills and uses a water-based dispersion barrier instead of a PE lining.
  • The rollout covers 20 chilled-food SKUs for Tesco, packed by Samworth Brothers Manton Wood and converted by Paranova Print & Packaging.
  • The switch replaces approximately 320 tonnes of PE-lined cartonboard per year.
  • The packaging moved from an amber to a green classification under the UK EPR Recyclability Assessment Methodology.
  • Independent testing under the CEPI/4evergreen method recorded a recycling yield of around 99% for the barrier board.
  • Trays remain flow-wrapped in plastic film, but the cartonboard and film are designed to separate easily for recycling.
Mayr-Melnhof Tesco counterparty Samworth Brothers counterparty Paranova Print & Packaging counterparty
Sources mm.group
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