SunDance extends POUCH3 flexible format to cereal category
SunDance, a US flexible packaging converter, is extending its patented POUCH3 cuboid pouch format into the ready-to-eat cereal category as an alternative to the traditional bag-in-box carton. The single-film format uses 30-40% less material than conventional stand-up pouches, offers six printable panels, and comes in recyclable or PCR film options. POUCH3 has already won three 2026 Flexible Packaging Association awards, including the Highest Achievement Award.
Why this mattersA flexible-film format that matches carton shelf presence while cutting material use could pressure paperboard cereal cartons on cost and sustainability grounds.
- SunDance is extending its patented POUCH3 flexible packaging format into the ready-to-eat cereal category, aiming to challenge the paperboard bag-in-box carton.
- The single-film cuboid pouch uses approximately 30% to 40% less material than conventional stand-up pouches.
- POUCH3 offers six fully printable panels while retaining a box-like shelf profile for planogram compatibility.
- The format is available in recyclable and post-consumer recycled (PCR) film structures.
- SunDance produces POUCH3 via digital printing, enabling short production runs for limited-time and retailer-exclusive SKUs.
- POUCH3 won three Flexible Packaging Association awards in 2026, including the Highest Achievement Award.
Sources
grocerycpg.com