Swire Pacific

Taiwan launches 350 green-packaging products with ten companies, targets 1,000 in two years

Taiwan's Ministry of Environment and a retail packaging sustainability alliance launched 350 green-packaging products across 61 categories on 19 October 2026. The products are sold through hypermarket and supermarket chains and backed by ten companies including Kao, Swire Coca-Cola, Heineken and Unilever. Environment Minister Peng Chi-ming set a target of 1,000 such products within two years, as the ministry works towards the EU goal of a 10% packaging reduction by 2035.

Why this mattersThe voluntary programme moves brand owners supplying Taiwanese retail towards packaging reduction in line with EU targets, with a link to circular-label certification under consideration.

• 350 green-packaging products across 61 categories launched on 19 October 2026
• Ten companies took part, including Kao, Swire Coca-Cola, Heineken, Unilever, PX Mart and FamilyMart
• Environment Minister Peng Chi-ming targets 1,000 green-packaging products within two years
• The ministry aims to meet the EU target of a 10% packaging reduction by 2035
• PX Mart's bulk-sale sections and lighter fresh-food packaging cut plastic use by more than 11,000 kg last year, according to the ministry's resource circulation agency