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The Strait & Narrow

Ecosystem Private
Headquarters
Sidney, CA
Segment
Brand Owners & Retailers
Stories held
1
Last story
21 Sep 2026

The Strait & Narrow is a Canadian ready-to-drink cocktail brand produced by Victoria Distillers of British Columbia, sold in canned form across Canadian provinces. It buys aluminium cans for its beverage packaging, a category affected by cross-border tariff and pricing dynamics.

1 stories · 2026

Canadian brewers shift can buying to China as US aluminium tariffs lift prices about 50%

US tariffs on aluminium have raised North American can prices by roughly 50% since early 2025, and Canadian brewers and can printers are shifting purchases to Chinese suppliers selling at about a one-third discount. Canada's counter-tariffs exempt food and beverage packaging inputs, but can contracts on both sides of the border are priced off the tariff-inflated US Midwest aluminium benchmark. Canadian brewers fill about 3.7 billion cans a year, and one canned-cocktail producer says a five-cent difference per can decides profitability.

Why this mattersTariff-driven aluminium cost inflation is eroding North American can makers' price competitiveness and accelerating Canadian brewers' shift toward Chinese-made cans.

  • North American can prices have risen about 50% since early 2025 following US tariffs on aluminium
  • The US has imposed 50% tariffs on Canadian aluminium; Canada's counter-tariffs exempt goods used in food and beverage packaging
  • Chinese-made cans sell at roughly a one-third discount to US-made cans, a gap reaching 8 cents per can
  • Can contracts on both sides of the border are priced off the US Midwest aluminium benchmark
  • Canada's brewers fill about 3.7 billion cans a year
  • Caravan Bev Co, which imports Chinese cans into Canada, reports a 30% increase in business since 2025
Crown Holdings Big Rock Brewery counterparty Canvas Craft counterparty Phillips Brewing and Malting Co counterparty The Strait & Narrow counterparty Caravan Bev Co counterparty
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