Tetra Pak launches paper-based wrap for ice cream packaging
Tetra Pak has launched an Ice Cream Wrap made from up to 85% FSC-certified or controlled-source paper, aimed at a format long dominated by plastic and foil. A phased European rollout is planned from the fourth quarter of 2026, with the product currently in validation trials with producers including Sweden's Triumf Glass ahead of wider commercialisation and expansion into other markets.
Why this mattersA paper-based wrap for ice cream, if adopted at scale, extends fibre substitution into a cold-chain category long reliant on plastic and foil films.
- Tetra Pak's Ice Cream Wrap uses up to 85% paper from FSC-certified or controlled sources
- Phased European rollout scheduled for Q4 2026, with expansion into other markets to follow
- Product is in validation trials with European producers including Sweden's Triumf Glass
- A cited survey finds 24% of consumers globally rate packaging sustainability important for ice cream, 16% prefer paper packaging
Sources
frozenfoodsbiz.com