Amcor and Ge Wu An launch inverted-cup pet food packaging in China

Amcor and Chinese premium pet food brand Ge Wu An have launched the Li Kou pet food cup, an inverted-cup wet pet food pack combining a polypropylene cup, top lidding film and bottom seal film. The companies say it is the first commercial deployment of this packaging format in China, developed over more than a year through Amcor's Catalyst customer collaboration platform. The design aims to replace traditional pull-ring cans, simplifying serving and reducing packaging weight.

Why this mattersA commercially deployed lightweight alternative to metal pet food cans could accelerate flexible packaging's inroads into a category still dominated by rigid formats.

• Li Kou is described as the first commercial deployment of an inverted-cup packaging format in China.
• The pack combines a polypropylene cup body, top lidding film and bottom seal film.
• Design allows peel, invert, tear and lift to release wet pet food in one piece.
• The format is positioned as a lighter alternative to traditional aluminium cans.
• Amcor and Ge Wu An developed the product jointly for more than a year via Amcor's Catalyst innovation platform.
• Ge Wu An is a premium pet food brand of Jianmo Biotechnology Co., Ltd., focused on wet pet food in China.
• Amcor states the Li Kou format uses less material per unit than traditional aluminium wet pet food cans.
• Amcor said the Li Kou design uses less material per unit and reduces transport weight compared with metal cans.