Aptar Beauty launches all-plastic Novus Advance cosmetic pump

Aptar Beauty has added the Novus Advance cosmetic pump to its Advance Collection, a full-polyolefin dispensing platform designed for recyclability. The pump combines polypropylene and polyethylene, is compatible with PET, PE and PP bottle streams, and can incorporate post-consumer recycled resin.

Why this mattersMono-material pump designs help brand owners meet packaging recyclability targets without changing dispensing performance or design.

• Novus Advance is part of Aptar Beauty's Advance Collection, first introduced in 2025
• The pump combines polypropylene (PP) and polyethylene (PE) in a full-polyolefin cartridge
• It is compatible with PET and PE recycling streams when paired with HDPE, PP or PET bottles
• The design is POM-free and can integrate post-consumer recycled resin (PCR)
• It offers medium doses of 500 microlitres and 350 microlitres for hair, body and sun care
• The pump has passed Aptar Beauty's in-house ISTA-6 e-commerce shipping test protocols

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