Aptar Beauty launches all-plastic Novus Advance cosmetic pump
Aptar Beauty has added the Novus Advance cosmetic pump to its Advance Collection, a full-polyolefin dispensing platform designed for recyclability. The pump combines polypropylene and polyethylene, is compatible with PET, PE and PP bottle streams, and can incorporate post-consumer recycled resin.
Why this mattersMono-material pump designs help brand owners meet packaging recyclability targets without changing dispensing performance or design.
- Novus Advance is part of Aptar Beauty's Advance Collection, first introduced in 2025
- The pump combines polypropylene (PP) and polyethylene (PE) in a full-polyolefin cartridge
- It is compatible with PET and PE recycling streams when paired with HDPE, PP or PET bottles
- The design is POM-free and can integrate post-consumer recycled resin (PCR)
- It offers medium doses of 500 microlitres and 350 microlitres for hair, body and sun care
- The pump has passed Aptar Beauty's in-house ISTA-6 e-commerce shipping test protocols
- Novus Advance delivers its 350- and 500-microlitre doses via an outer bellow system
- The pump follows the GSA Advance and PZ Advance pumps launched last year as part of Aptar's all-plastic pump line
- Aptar plans to expand the full-polyolefin collection to further dosages and applications
- Novus Advance was showcased at Paris Packaging Week on 22 September 2026
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