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Digital & AIProducts & Innovation 15 Sep 2026

Avery Dennison launches AD Visi Bluetooth tracking label range

Avery Dennison has launched AD Visi, a new range of Active Bluetooth Low Energy labels aimed at real-time tracking of high-value and time-critical shipments. The initial two products, AD Visi Way and AD Visi Secure, use InPlay's NanoBeacon chip and offer location tracking or tamper-evidence over a 100-metre range; a broader product suite is planned for early 2027.

Why this mattersBattery-powered BLE labels extend smart packaging from inventory counting to live location tracking, a higher-value use case that raises the bar for passive RFID and energy-harvesting alternatives.

  • Avery Dennison launched the AD Visi line of Active Bluetooth Low Energy labels for high-value and time-critical shipment tracking
  • The initial two labels, AD Visi Way and AD Visi Secure, use InPlay's NanoBeacon chip technology
  • Labels are under 1mm thick, operate from -30C to +60C and offer a reading distance of up to 100 metres
  • Labels are powered by non-lithium printed batteries and provide continuous location data without manual scanning
  • The portfolio also includes Passive Bluetooth Low Energy and UHF RFID options, with a wider suite due in early 2027
  • First orders for the AD Visi range open in late 2026, ahead of the broader suite due in early 2027
Avery Dennison Identiv mentioned Wiliot mentioned Trackonomy Systems counterparty InPlay Technologies counterparty
Sources packagingeurope.com IndexBox ES packaging-labelling.com cpmirror.com packagingsouthasia.com sina.cn ZH aipia.info
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-09-16 · Edited before publication: Product facts are grounded, but the 'why this matters' named Identiv as a rival pushing battery-free tracking, which story 239 in this same edition contradicts: Identiv has sold its IoT business to Trackonomy. Reframed without naming the rivals.
  • 2026-09-17 · Further coverage added: packaging-labelling.com
  • 2026-09-18 · Further coverage added: cpmirror.com
  • 2026-09-21 · Update: Further coverage confirms the AD Visi launch details, with no additional facts beyond the initial report.
  • 2026-09-28 · Update: Avery Dennison confirms first orders for its AD Visi Bluetooth smart label range open in late 2026, ahead of a wider suite in early 2027.
  • 2026-09-29 · Update: Avery Dennison confirms the AD Visi active Bluetooth Low Energy range, first reported in mid-September, remains on track for ordering from late 2026 with a wider suite due in early 2027.