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Digital & AIProducts & Innovation 15 Sep 2026

Avery Dennison launches AD Visi Bluetooth tracking label range

Avery Dennison has launched AD Visi, a new range of Active Bluetooth Low Energy labels aimed at real-time tracking of high-value and time-critical shipments. The initial two products, AD Visi Way and AD Visi Secure, use InPlay's NanoBeacon chip and offer location tracking or tamper-evidence over a 100-metre range; a broader product suite is planned for early 2027.

Why this mattersBattery-powered BLE labels extend smart packaging from inventory counting to live location tracking, a higher-value use case that raises the bar for passive RFID and energy-harvesting alternatives.

  • Avery Dennison launched the AD Visi line of Active Bluetooth Low Energy labels for high-value and time-critical shipment tracking
  • The initial two labels, AD Visi Way and AD Visi Secure, use InPlay's NanoBeacon chip technology
  • Labels are under 1mm thick, operate from -30C to +60C and offer a reading distance of up to 100 metres
  • Labels are powered by non-lithium printed batteries and provide continuous location data without manual scanning
  • The portfolio also includes Passive Bluetooth Low Energy and UHF RFID options, with a wider suite due in early 2027
Avery Dennison Identiv mentioned Wiliot mentioned
Sources packagingeurope.com IndexBox ES
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-09-16 · Edited before publication: Product facts are grounded, but the 'why this matters' named Identiv as a rival pushing battery-free tracking, which story 239 in this same edition contradicts: Identiv has sold its IoT business to Trackonomy. Reframed without naming the rivals.