Avery Dennison launches recycled-content wine label in Argentina, Chile

Avery Dennison has introduced Fasson Noble Blanc rPLUS, a self-adhesive wine and spirits label pairing an uncoated felt-embossed paper face with its rPLUS moisture-barrier film, in Argentina and Chile. The barrier film contains 70% post-consumer recycled PET and is aimed at premium bottles exposed to condensation and ice-bucket immersion.

Why this mattersGives wineries a recycled-content label option that withstands moisture without giving up an embossed paper look, supporting packaging circularity targets.

• Fasson Noble Blanc rPLUS pairs uncoated felt-embossed paper with an rPLUS barrier film
• The barrier film contains 70% post-consumer recycled PET content
• Launch covers Argentina and Chile wine and spirits producers
• Paper is FSC-certified with fungicide and wet-strength treatment
• Optional rPET30 liner is available for high-speed automatic labelling
• Adhesive choices are S2047N rubber-based (OK biobased certified) or S2030 acrylic

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