Avery Dennison says high-value categories reached 45% of USD 9bn 2025 sales
Avery Dennison used its 2026 High Value Category Investor Showcase on 25 September 2026 to set out how its faster-growing businesses support revenue growth, margin expansion and capital deployment across the Materials and Solutions segments. President and chief executive Deon Stander said high-value categories contributed nearly USD 4bn of the USD 9bn of net sales recorded in 2025, about 45% of the total and nearly 10 percentage points more than five years ago. Intelligent Labels, the RFID business, passed USD 900m of sales in 2025.
Why this mattersThe mix shift toward specialty labels, RFID and shelf-edge products marks where Avery Dennison expects to grow ahead of the wider labels and materials market.
- High-value categories contributed nearly USD 4bn of Avery Dennison's USD 9bn of 2025 net sales, about 45%, up nearly 10 percentage points in five years
- Materials Group generates more than USD 6bn of sales and draws about 38% of its revenue from high-value categories
- Intelligent Labels exceeded USD 900m of sales in 2025 after low-teens organic growth over five years
- Specialty and durable labels generated USD 1.2bn of global sales last year; performance materials is a USD 500m business
- Graphics and reflective solutions produced more than USD 700m of 2025 sales
- Food, beverage, pharmaceuticals and personal care account for about 60% of revenue, and emerging markets for about 30%