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Products & InnovationRegulatory & Legal 20 Oct 2026

Avery Dennison wins first RecyClass approvals for labels on PET trays

Avery Dennison has received what it says are the first RecyClass Technology Approvals for pressure-sensitive labels on PET trays, covering its AD CleanFlake Thermal PP White (S7000ER) and the newly introduced Chilled Thermal PP White (C7010ER). RecyClass found both compatible with clear and coloured transparent PET thermoform recycling streams in existing European processes, as the industry prepares for the EU Packaging and Packaging Waste Regulation.

Why this mattersRecyclability certification lets brand owners shift PET tray labelling to film while meeting PPWR design-for-recycling rules and potentially cutting EPR fees.

  • RecyClass approved AD CleanFlake Thermal PP White (S7000ER) and Chilled Thermal PP White (C7010ER) for PET trays; Avery Dennison calls it a market first
  • RecyClass confirmed compatibility with clear and coloured transparent PET thermoform recycling streams in existing European processes
  • RecyClass guidelines and EN 18120-5 require labels on PET thermoforms to detach in caustic hot washing without significant adhesive residue
  • The PP direct thermal facestock lets users replace paper labels on PET trays while keeping existing direct thermal printers
  • Avery Dennison says approved labels may help packs reach RecyClass class A and lower EPR eco-modulation fees
  • The AD CleanFlake portfolio was developed 13 years ago for PET bottle recycling
Avery Dennison RecyClass counterparty
Sources Labels & Labeling petnology.com
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-10-22 · Edited before publication: This is a certification for an existing product line, with no investment or named brand owner behind it. It is relevant to PPWR but routine, so it comes down from 3 to 2.
  • 2026-10-22 · Edited before publication: The approvals cover complete label constructions (PP facestock plus releasable adhesive), not adhesives alone. The sources do not say approval was granted under EN 18120-5: testing followed the RecyClass protocol, and EN 18120-5 is the requirement the labels must meet. Kept at materiality 2: it is the first such approval and is tied to the PPWR.