Beiersdorf raises recycled aluminium content in Nivea tin to 95%

Beiersdorf has increased the recycled aluminium content of its Nivea Creme tin to 95%, up from 80% in 2024, in partnership with aluminium producer Novelis. The higher-recycled-content tin has been sold in Germany since early 2026 and will be extended across Europe and other markets from 2027.

Why this mattersA flagship global brand standardising on 95% recycled aluminium sets a reference point for recycled-content levels other personal-care packaging will be measured against.

• Nivea Creme tin now uses 95% recycled aluminium, up from an 80% milestone reached in 2024.
• Beiersdorf developed the tin with aluminium producer Novelis.
• The 95% recycled tin has been available in Germany since early 2026.
• Rollout across Europe and other markets is planned from 2027.
• Beiersdorf states recycling aluminium uses about 5% of the energy of primary production, cutting emissions by up to 95%.

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