Bel Group switches Babybel two-packs from plastic to Koehler paper flowpack

Bel Group now sells its Babybel 2 Go snack cheese in a paper flowpack made from Koehler Paper's NexPlus Seal Pure, replacing the plastic outer wrap. The format is available in the US, Canada and parts of Europe and is designed to meet recyclability rules on both sides of the Atlantic, including the EU Packaging and Packaging Waste Regulation. Bel Group aims to wrap all Babybel snacks in paper by 2027 and move to fully recyclable packaging by 2030.

Why this mattersA high-volume branded snack switching from plastic to paper signals growing demand for mono-material, regulation-compliant flexible paper packaging among global food brands.

• Babybel 2 Go packs two Mini Babybels in a paper flowpack made from Koehler NexPlus Seal Pure
• Koehler's paper is 100% virgin fibre pulp, designed for recyclability under EU and US rules including PPWR
• Over two billion Babybel portions are consumed worldwide each year
• Bel Group announced plans last year to wrap all Babybel snacks in responsibly sourced paper by 2027
• The switch is expected to eliminate 60% of plastic per net and save 2,500 tonnes of CO2 emissions
• Bel Group's Evron factory in France, which produces one in two Babybel snacks worldwide, runs a functional paper packaging line

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