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Sustainability & CircularityRegulatory & Legal 13 Oct 2026

Sixteen brands join Re-Zip, Raja and DS Smith reusable e-commerce packaging scheme

Sixteen retailers and brands, including Decathlon and several French cosmetics and fashion labels, have joined Reuse Fast Track, a European reusable shipping packaging programme led by Re-Zip, Raja and DS Smith. The closed-loop system uses reusable cardboard boxes returned via postal letterboxes, with 100,000 reusable parcels expected to be dispatched by spring 2027. The initiative is positioned partly as preparation for upcoming EU Packaging and Packaging Waste Regulation requirements due by 2030.

Why this mattersA reuse scheme spanning 16 brand owners, backed by a major fibre packaging maker, signals e-commerce packaging shifting ahead of PPWR reuse mandates.

  • 16 retailers and brands joined Reuse Fast Track, including Decathlon.
  • The scheme is led by Re-Zip, Raja and DS Smith.
  • 100,000 reusable parcels are expected to be dispatched by spring 2027.
  • Returns are centralised by Raja for quality control and repackaging before re-circulation.
  • French online product sales reached EUR 76bn in 2025, according to Fevad.
  • Some provisions of the EU Packaging and Packaging Waste Regulation come into force by 2030.
International Paper Raja counterparty Re-Zip counterparty Decathlon counterparty
Sources uk.fashionnetwork.com us.fashionnetwork.com
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-10-14 · Edited before publication: Attribution corrected: the news is that 16 brands joined a scheme led by Re-Zip, Raja and DS Smith, not that DS Smith and Raja added them. Materiality lowered to 2: 100,000 parcels by spring 2027 is a small pilot volume with no disclosed investment, and DS Smith's role is as one of three scheme leads.
  • 2026-10-14 · Edited before publication: Grounded apart from the final key fact, which narrowed the source's 'some provisions' of the PPWR to provisions 'relevant to reuse'; that qualification is not in the excerpt. Key facts reissued with corrected wording; headline, summary, topics and materiality 2 stand.