Eurobrillance to invest EUR 7.5m at Altorf plant, add 35 jobs

French plastic-free paper packaging maker Eurobrillance will invest EUR 7.5m (USD 8.4m) at its historic Altorf site near Strasbourg, funding new production equipment, line automation and an AI-assisted ERP overhaul. The investment comes with 35 new hires, split across production, logistics, maintenance and quality, after the company already doubled headcount to 62 staff over the past year. Management aims to double revenue this year on export growth for its plastic-free packaging.

Why this mattersA small converter scaling fast on plastic-free demand signals how tightening EU single-use packaging rules are reshaping capacity investment among mid-sized paper packaging specialists.

• Investment totals EUR 7.5m (USD 8.4m) at the Altorf site in Bas-Rhin, France
• 35 new jobs planned: 28 in production, 3 in logistics, 2 in maintenance, 2 in quality control
• Current headcount is 62, having doubled over the past year
• Revenue was EUR 12.2m (USD 13.7m) for the year to 30 June 2025
• Funds cover new production equipment, line automation and an ERP system with AI tools
• Management targets doubling revenue this year, driven by export growth in plastic-free packaging

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