Fibtray licenses fibre tray cutting plastic 96% to Grupo La Plana

Spanish start-up Fibtray has signed a sublicensing agreement with converter Grupo La Plana to produce its cellulose-fibre food tray, which replaces up to 96% of the plastic used in conventional meat and fish trays. Grupo La Plana will manufacture and sell the trays under the deal, targeting capacity of up to 250 million units a year, with commercial sales due to start in December 2026.

Why this mattersA fibre tray that runs on existing thermosealing lines gives meat and fish packers a low-capex route away from plastic trays as PPWR recyclability rules take hold.

• Sublicensing agreement with Grupo La Plana targets production capacity of up to 250 million trays a year
• Commercial sales planned for December 2026 after industrial adjustments in November
• Tray replaces up to 96% of the plastic in conventional food trays with cellulose fibre, leaving 4% plastic
• Patented sealing system allows modified-atmosphere packaging; trays fit existing thermosealing lines without new machinery
• Fibtray licenses its technology to converters rather than building its own plants
• Fibtray raised EUR 250,000 in a round with Redit Ventures and its investment club

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