German business groups launch campaign to delay PPWR provisions

An alliance of four German business associations, led by IHK Schleswig-Holstein, has launched a campaign called 'Stop the Clock for the PPWR' running until 5 October 2026, seeking a temporary suspension of parts of the EU Packaging and Packaging Waste Regulation. The campaign targets the requirement for cross-border online sellers to appoint an authorised representative and labelling rules that could force disclosure of suppliers' contact details on packaging, proposing instead a single 'Responsible Economic Operator' contact point.

Why this mattersContinued industry pushback on PPWR implementation could delay compliance deadlines and administrative requirements affecting cross-border sellers and packaging supply chains across the EU.

• The PPWR has applied since 12 August 2026.
• The 'Stop the Clock for the PPWR' campaign runs until 5 October 2026.
• The alliance comprises IHK Schleswig-Holstein, UVNord, Die Familienunternehmer and the Verband der Unternehmerinnen.
• Online and mail-order retailers may need to appoint an authorised representative in each member state for cross-border direct sales.
• The alliance proposes a 'Responsible Economic Operator' model as an alternative to listing multiple supply-chain contacts on packaging labels.

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