HP Indigo passes 200 units sold for 6K+ digital label press

HP Inc has sold more than 200 units of its Indigo 6K+ Digital Press one year after its launch at Labelexpo Europe 2025, with Atlanta-based Brightline Label and Packaging as the 200th customer. At LOUPE Americas 2026 in Chicago, HP also highlighted automation and AI features across its Indigo range and its PrintOS software platform.

Why this mattersThe sales pace shows digital label printing is displacing conventional runs at medium and longer lengths, pushing competition toward automated, AI-linked production rather than press speed alone.

• HP Indigo 6K+ Digital Press has sold over 200 units one year after its Labelexpo Europe 2025 launch.
• Brightline Label and Packaging of Atlanta was the 200th customer for the press.
• HP's Enhanced Productivity Mode can raise production speed by up to 33 percent using three colour separations.
• HP also showed the Indigo 200K for flexible packaging and labels, built around its Digital Pouch Factory concept.
• HP unveiled HP Nio v1.2, an AI assistant within its PrintOS platform, to be integrated with Site Flow and PrintOS Color Beat.
• HP's inline priming ecosystem in North America includes materials from Michelman, Sun Chemical and ACTEGA for narrow-web Indigo presses.

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