Hydro and Chanel to develop lower-carbon aluminium for beauty packaging

Norsk Hydro and Chanel Fragrance and Beauty have signed a strategic partnership to develop lower-carbon aluminium for fragrance, make-up and skincare packaging, under a roadmap running from 2026 to 2030. The two aim to cut the carbon footprint of the aluminium used to around 3.0 kg CO2e/kg by 2030, alongside improved traceability and greater use of post-consumer recycled content. No aluminium volumes or offtake commitment were disclosed.

Why this mattersSets a 3.0 kg CO2e/kg target for beauty packaging aluminium by 2030 that rival cosmetics brands and their converters will be measured against.

• Partnership targets a joint roadmap from 2026 to 2030
• Goal is to cut the aluminium's carbon footprint to around 3.0 kg CO2e/kg aluminium by 2030
• Initial supply uses Hydro REDUXA primary aluminium sheet ingot made in Norway with renewable energy, certified at no more than 4.0 kg CO2e/kg
• Ingot will be rolled into aluminium sheet for packaging applications
• Companies will test production batches and further emission-reduction measures
• No aluminium volumes or offtake commitment were disclosed

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