Kraft Heinz trials refillable 24-oz Capri Sun pouch via Walmart.com
Kraft Heinz launched a limited-edition Capri Sun Big Pouch, a refillable and resealable 24-oz format holding about three times the juice of the classic 6-oz pouch, sold empty exclusively through Walmart.com. The USD 6 product was offered in daily drops from 21 to 24 September 2026, with consumer feedback to determine whether the format becomes permanent.
Why this mattersA refillable, zip-sealed scale-up of an iconic single-use pouch format tests whether reuse can be retrofitted into an established flexible-packaging design.
- The Big Pouch has a 24-oz capacity, about three times the classic 6-oz Capri Sun pouch.
- It measures approximately 6.125 in wide by 9.08 in high and is sold empty for USD 6.
- It was sold exclusively on Walmart.com in daily drops from 21 to 24 September 2026.
- The pouch adds a press-to-close zipper for refilling while retaining the metallic look and poke-through straw.
- Kraft Heinz says nearly 80% of recent fan requests on pouch size asked for a larger format.
- A third-party vendor packs the empty pouch and a coupon into a mailer, as the product is not filled through Capri Sun's normal beverage line.
Sources
packworld.com