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Raw materials & energyDigital & AI 15 Sep 2026

Metsä Group and Stora Enso decline to use Finland's new Pino timber marketplace

Finland's forest management associations opened the Pino digital marketplace for mandate-based timber sales on 15 September, and neither Metsä Group nor Stora Enso intends to use it. Metsä Group has confirmed it will not register, arguing an independent marketplace must stop price and bid information from advantaging one participant; Stora Enso says it will keep bidding in power-of-attorney sales but has raised information technology questions. The associations arrange 15m-20m cubic metres of such sales a year, so bids risk being split across Pino, the rival Kuutio platform, buyers' own systems and email.

Why this mattersA fragmented timber-tendering landscape raises procurement costs and reduces price transparency for two of Europe's largest fibre producers.

  • Pino, built by MHYP with farmers' organisation MTK, opened on 15 September 2026
  • Finnish forest management associations arrange 15m-20m cubic metres of mandate-based timber sales a year
  • Metsä Group has publicly confirmed it will not register for Pino, citing concerns over access to commercially sensitive bid data
  • Stora Enso will keep participating in power-of-attorney sales but has raised information technology questions over Pino
  • UPM had not reached a final decision and said it would continue using the rival Kuutio platform
  • Metsä Group is a shareholder in Kuutio and says mandate-based deals can also be handled through Kuutio or by email
UPM mentioned Stora Enso Metsä Group MHYP counterparty Kuutio counterparty
Sources pulpapernews.com
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-09-17 · Edited before publication: The claim that Kuutio handled 55% of Finnish timber transactions in August 2026 does not appear anywhere in the source excerpt. Bullet replaced with the grounded point that Metsa Group is a Kuutio shareholder and will route mandate deals through Kuutio or email.
  • 2026-09-17 · Edited before publication: The summary attributed the commercially-sensitive-data objection to both buyers, but the source says only Metsa Group made that argument publicly and that Stora Enso's reasons are not clearly set out beyond IT questions. 'Reject' also overstates Stora Enso's position. Headline and summary corrected; key facts were already accurate.