Mondelez switches to paper trays across 115 European cookie lines

Mondelez International has replaced rigid PET plastic trays with FSC-certified paper trays for more than 115 cookie products sold in over 25 European markets, spanning brands including Cadbury, Milka, LU and Chips Ahoy!. The company says the switch cuts virgin plastic use by about 2,200 tonnes a year, roughly an 80% reduction versus the previous packaging.

Why this mattersA packaged-food group of this scale moving a major cookie range from rigid plastic to paper trays adds demand for fibre-tray converters and pressure on PET tray suppliers.

• Paper trays cover more than 115 cookie products across eight brands: LU, Milka, Granola, Cadbury, Marabou, Chips Ahoy!, Lacta and Freia.
• Rollout spans over 25 European markets including the UK, Ireland, France, Germany, Poland, Spain and the Nordics.
• The switch removes approximately 2,200 tonnes of virgin plastic annually, about an 80% reduction versus prior packaging.
• The affected range covers roughly 28,000 tonnes of cookies produced annually.
• The new trays are FSC-certified paper replacing rigid PET plastic.
• The move supports Mondelez's global target to cut virgin rigid plastic use 25% by 2030 versus a 2020 baseline.

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