Mondelez replaces PET trays with paper across 115 biscuit lines in Europe

Mondelez International has completed the replacement of rigid PET trays with FSC-certified paper alternatives across more than 115 biscuit products in Europe. The switch spans eight brands and over 25 markets, covering roughly 28,000 tonnes of biscuits produced annually, and is expected to remove about 2,200 tonnes of virgin plastic a year, an 80% cut versus the previous packaging.

Why this mattersShifting trays on 28,000 tonnes of annual biscuit output moves volume from thermoformers to fibre converters and sets a reference format for competing biscuit brands.

• More than 115 products across eight brands switched from rigid PET trays to FSC-certified paper trays
• Brands affected: LU, Milka, Granola, Cadbury, Marabou, Chips Ahoy!, Lacta and Freia
• Rollout covers more than 25 European markets including the UK, Ireland, France, Germany, Spain and the Nordics
• Affected products represent about 28,000 tonnes of biscuits produced annually
• Expected to cut virgin plastic use by about 2,200 tonnes a year, an approximately 80% reduction versus prior packaging
• Mondelez has also added recycled content to other trays and developed alternatives for other product formats

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