Navigator launches single-roll kitchen towel under Amoos brand

The Navigator Company has launched Amoos Boom, a new double-ply kitchen roll, extending its Amoos tissue brand in the single-roll format. The product targets the kitchen paper category in the Iberian Peninsula, where Navigator says the format has notable market weight.

Why this mattersThe launch extends Navigator's vertically integrated forestry-to-tissue chain into a specific format gaining traction in the Iberian market.

• Navigator launched Amoos Boom, a double-ply kitchen roll, on 24 September 2026
• The product is positioned in the single-roll kitchen paper format
• Navigator says the format has notable weight in the Iberian Peninsula kitchen paper category
• The launch reinforces the Amoos brand portfolio
• Navigator cites its integrated value chain from forest management and pulp production to tissue manufacturing

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