Nestle Nigeria switches Pure Life water bottles to clear caps

Nestle Nigeria has removed the blue pigment from caps on its Pure Life bottled water to aid recycling, starting with 33cl bottles and now extended to all sizes bar Pure Life Protect. The change follows the brand's earlier move to 50% recycled PET content in its bottles.

Why this mattersRemoving cap pigment eases automated sorting for recyclers, a low-cost step other bottled-water brands could replicate to lift PET recycling yields.

• Nestle Nigeria removed blue pigmentation from Pure Life caps, starting with 33cl bottles
• Change now covers all Pure Life bottle sizes except Pure Life Protect
• Pure Life bottles already use 50% recycled PET
• Nestle cites a global target of making all packaging recyclable or reusable by 2025
• Change announced by Nestle Waters business executive officer Olutayo Olatunji and communications lead Victoria Uwadoka

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