P&G rolls out 50% recycled-content Tide bottles in North America

Procter & Gamble has begun shipping 37 fl oz Tide laundry detergent bottles in North America made with 50% post-consumer recycled HDPE, processed on an Erema extrusion line. The company says it has used recycled HDPE in North American packaging for more than 35 years and plans to convert further packaging lines to 50% PCR content in coming years.

Why this mattersA move by one of the largest HDPE bottle users to 50% PCR strengthens demand for recycled resin and signals maturing rHDPE supply chains for converters.

• P&G's 37 fl oz Tide laundry detergent bottles in North America now contain 50% post-consumer recycled (PCR) content
• The recycled HDPE is reprocessed on an Erema extrusion machine
• P&G says it has used PCR in HDPE packaging in North America for more than 35 years
• Further conversions to 50% PCR are planned for other packaging in coming years
• P&G helped establish the US rHDPE supply stream with industry partners in the early 1990s

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