Smurfit Westrock launches SME-focused e-commerce packaging platform in Colombia

Smurfit Westrock has launched an online store in Colombia targeted at micro, small and medium enterprises, offering customisable boxes and bags in orders from 20 units with digital printing from 10 units. The platform is aimed at Colombia's roughly 1.7 million formal businesses, of which 99.5% are MSMEs, and forms part of the group's digital transformation strategy.

Why this mattersExtends corrugated packaging demand to low-volume SME buyers, a channel large converters have typically underserved with standard high-minimum order models.

• Orders start from 20 units, with digital printing customisation from 10 units
• Delivery estimated at 3 to 5 business days across Colombian regions
• Colombia has about 1.7 million formal companies, 99.5% classed as MSMEs generating 79% of employment
• Smurfit Westrock has over 80 years of operations in Colombia and collects over 200,000 tonnes of paper and board annually
• The company holds 67,476 hectares of forestry land, including 22,678 hectares of protected natural forest
• Andrés Muñoz is CEO of Smurfit Westrock for Colombia, Ecuador and Peru

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