Smurfit Westrock rolls out paperboard handle for Costco orange juice packs

Smurfit Westrock has scaled its EnduraGrip paperboard handle across Costco warehouses in the US and Mexico, replacing plastic carriers on Kirkland Signature orange juice three-packs. The mono-material handle uses the company's 27-point CarrierKote coated kraft paperboard and has received a Widely Recyclable pre-qualification from How2Recycle. It runs on existing filling and application lines without new capital investment.

Why this mattersA named retailer's switch to fibre handles in a heavy, cold-chain beverage format shows paperboard can replace plastic multipack carriers without new filling-line capital.

• EnduraGrip paperboard handle deployed across Costco warehouses in the US and Mexico
• Used on Kirkland Signature orange juice three-pack multipacks
• Made from 27-point CarrierKote, a coated natural kraft paperboard developed by Smurfit Westrock
• Handle received Widely Recyclable pre-qualification from How2Recycle
• Designed to run on standard filling and application lines with no new capital investment
• Handles ship flat, improving cube utilisation versus plastic alternatives

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