Startup Swaay raises over EUR 2m to scale can direct-to-shape printing

Irish startup Swaay Technologies has raised an equity round of more than EUR 2m (USD 2m), led by BVP, to commercialise its direct-to-shape digital printing platform for beverage cans. The technology prints artwork directly onto containers, removing plastic labels and shrink sleeves. The funds will support new roles in Mullingar, Ireland, where Swaay has an initial team alongside one in Quebec, Canada.

Why this mattersLabel-free can decoration could cut short-run costs and simplify compliance with diverging deposit-return and labelling rules across markets.

• Swaay Technologies closed an equity round of more than EUR 2m (USD 2m).
• The round was led by BVP, with participation from the BVP Investor Club.
• Swaay, founded in 2026, is developing a platform for direct-to-shape digital printing that replaces labels and shrink sleeves on beverage cans.
• The funding is earmarked to move Swaay into commercialisation and to add roles in Mullingar, Ireland.
• Swaay has initial teams in Mullingar, Ireland and Quebec, Canada, targeting clients in Europe and North America.
• Co-founder and CEO Ciaran Gorman previously co-founded Bevcraft Group.

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