Tetra Pak backs launch of Brazil's first egg-white protein drink

Tetra Pak supported Brazilian egg producer Mantiqueira Brasil in developing N.OVO, described as Brazil's first shelf-stable protein drink made from egg white, launched after two and a half years of development. The product uses Tetra Pak's aseptic UHT processing and is packed in Tetra Prisma Aseptic Edge cartons, allowing ambient distribution without a cold chain.

Why this mattersThe launch extends carton packaging into a new ambient protein-drink category built on egg white, a shelf-stability niche previously served mainly by dairy and plant-based formats.

• N.OVO is marketed as Brazil's first ambient egg-white protein drink, requiring no refrigerated distribution.
• Development took two and a half years, using Tetra Pak's Customer Innovation Centre and Product Development Centre.
• The High Protein line is sold in 250 ml cartons with 17 grams of protein per unit, in four flavours.
• Packaging used is Tetra Prisma Aseptic Edge, an octagonal-prism carton format.
• The drink uses hydrolysed egg white, has no fat or dairy, and contains five times less carbohydrate and half the calories of conventional protein shakes.

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