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Sustainability & CircularityProducts & Innovation 6 Oct 2026

Tetra Pak launches paper-based ice cream wrap with up to 85% fibre

Tetra Pak announced the Tetra Pak Ice Cream Wrap in Lausanne on 6 October 2026, a paper-based wrapper in which paper makes up as much as 85% of the material, extending its fibre packaging into a category long dominated by plastic and composite films. Swedish producer Triumf Glass and other European ice cream makers are trialling it on production lines ahead of a phased European launch in the fourth quarter of 2026.

Why this mattersA paper wrap meeting cold-chain barrier needs would open ice cream wrapping, long reliant on plastic films, to fibre substitution.

  • Tetra Pak announced the Ice Cream Wrap in Lausanne, Switzerland on 6 October 2026
  • Up to 85% of the paper used is FSC-certified or from other controlled sources
  • Phased commercial launch starts in Europe in the fourth quarter of 2026, expanding to further markets after
  • Swedish ice cream producer Triumf Glass is among companies trialling the packaging on production lines
  • Tetra Pak cites survey findings that 24% of consumers view sustainability as important for ice cream packaging and 16% prefer paper for the category
Tetra Pak Triumf Glass counterparty
Sources packagenews.cn ZH
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-10-26 · Edited before publication: The summary merged two separate 85% figures: paper share of the wrap and FSC/controlled-source share of the paper. Corrected. The source article is dated 23 October, so it is fresh. Kept as a launch by a core company with a producer trial and a commercial launch date.