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Sustainability & CircularityProducts & Innovation 7 Nov 2026

Tetra Pak unveils square paperboard cup for chilled spoonable foods, launch set for 2027

Tetra Pak has unveiled Tetra Reva, a square single-serve container made mainly of paperboard with a plastic pull-tab, at Pack Expo International, with launch in the US and other markets planned for the first half of 2027. Sizes of 125ml to 200ml are in development for yoghurt, cottage cheese, pudding and other chilled spoonable foods usually sold in round plastic cups. Tetra Pak says the containers stack without secondary packaging and fit up to 57% more units per pallet, a figure it has not had independently verified.

Why this mattersTetra Pak's mainly paperboard container targets yoghurt and dessert formats now commonly sold in round plastic cups, putting a core carton maker up against plastic cup suppliers.

  • Tetra Pak unveiled Tetra Reva at this year's Pack Expo International
  • The container is made mainly of paperboard, with a plastic pull-tab on top
  • Single-serve sizes of 125ml to 200ml are in development for chilled spoonable foods such as yoghurt, cottage cheese and pudding
  • Launch in the US and globally is planned for the first half of 2027
  • Tetra Pak says the square containers stack tightly without secondary packaging, fitting up to 57% more units per pallet; the figure is company-supplied
Tetra Pak American Packaging Corporation
Sources hz.golovo.com ZH
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-11-09 · Edited before publication: Kept because this is a new single-serve format from core company Tetra Pak, moving it into the plastic-cup segment; it is not a line extension. Removed American Packaging's FlexCube, a separate and unrelated product launch (the companies tag needs clearing). Corrected the pallet claim, which the source frames as stacking without secondary packaging.
  • 2026-11-09 · Edited before publication: Kept: this is a core company taking a fibre format into spoonable chilled foods, with launch dated for the first half of 2027. The 'why it matters' line called it Tetra Pak's 'entry into single-serve cups' and said the format is 'dominated' by plastic cups; the source supports neither, as it only says such products commonly use round plastic cups. Rewritten. The American