UK fibreboard group RH Fibreboard rebrands as Peninsula Packaging Group

RH Fibreboard, owned by Goonvean Group, has rebranded as Peninsula Packaging Group, uniting RH Fibreboard, SH Fiske and Smart Packaging under one identity. The move follows Goonvean's acquisition of RH Fibreboard in 2019, SH Fiske in 2023 and Smart Packaging in 2024, plus a 2022 investment in a large-format packaging facility in Wellington, Somerset. The group now operates three manufacturing sites in Wellington, Bristol and Thornbury.

Why this mattersThe rebrand signals consolidation of a UK fibreboard packaging platform built through serial bolt-on acquisitions by a single private owner.

• Goonvean Group acquired RH Fibreboard in 2019.
• SH Fiske, based in Bristol, was acquired in 2023.
• Smart Packaging was acquired in 2024.
• A large-format packaging facility was established in Wellington, Somerset, in 2022.
• The combined group operates three manufacturing sites: Wellington, Bristol and Thornbury.
• RH Fibreboard has been renamed Peninsula Packaging Group.

Relevant to you? Yes No