Vetropack unveils Strategy 2035 targeting double-digit margin by 2030
Vetropack presented its Strategy 2035 at its first Capital Markets Day on 16 September 2026, setting mid-term targets of above-market sales growth in the low single digits and a return to a double-digit operating margin by 2030. The strategy leans on expanding service offerings, targeting growth segments such as low-alcohol drinks and premium wines, developing export markets, and improving operational efficiency through standardisation, automation and digitalisation.
Why this mattersA public, numbers-backed mid-term target set gives investors a benchmark against which to judge whether the glassmaker can restore profitability amid soft European demand.
- Vetropack held its first Capital Markets Day on 16 September 2026 at its Bülach headquarters.
- The company targets above-market sales growth in the low single-digit percentage range by 2030 versus 2025, at constant exchange rates.
- Vetropack aims to return to a double-digit operating margin and achieve a double-digit return on operating capital employed by 2030.
- The strategy rests on three growth drivers: expanding services beyond packaging, targeting expanding segments such as low-alcohol drinks and premium wines, and developing export markets.
- Vetropack is ramping up its lightweight, thermally tempered reusable bottle Rezon at its Pöchlarn site for large-scale production.
- The strategy was approved by the Board of Directors in late August 2026 and its key points were published in the Semi-Annual Report 2026.
- The Rezon thermally toughened lightweight reusable bottle is up to 30 percent lighter than a conventional reusable bottle and achieves more trip cycles
- Rezon is already used as a standard reusable bottle by Austrian brewers ahead of being scaled up for industrial mass production at Pöchlarn for other markets
- Vetropack reported 2025 net revenue of CHF 778.9m and employed 3,532 people