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Operations & FootprintLeadership & Governance 27 Oct 2026

Vidrala renames UK and Ireland unit Encirc as Vidrala UK & Ireland

Vidrala has rebranded its UK and Ireland glass container and filling business from Encirc to Vidrala UK & Ireland, announced on 27 October 2026. The unit employs nearly 2,000 people across Derrylin, Elton and Bristol, producing around three billion glass containers and filling up to 500 million litres of beverages a year. Vidrala said the change follows significant recent investment in operations, technology and sustainability at the business.

Why this mattersRetiring the Encirc name ties Vidrala's UK and Ireland glass, filling and logistics business to the group brand at what the company calls a demanding time for glass.

  • Rebrand from Encirc to Vidrala UK & Ireland effective 27 October 2026
  • Unit employs nearly 2,000 people across Derrylin, Elton and Bristol sites
  • Produces around three billion glass containers a year
  • Fills up to 500 million litres of beverages annually
  • Offer includes access to one of Europe's largest bonded warehouses
Vidrala
Sources vidrala.com
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-10-28 · Edited before publication: The source does not call Encirc Vidrala's largest acquisition; the 'why this matters' line is rewritten. A rebrand is a strategy matter, not governance, so the topics are corrected.
  • 2026-10-28 · Edited before publication: The source names Derrylin, Elton and Bristol as locations but does not say which are plants and which is a different kind of site. I made the wording neutral.