Wausau Coated Products launches wash-away adhesive for reusable bottles
Wausau Coated Products introduced WA-669, a wash-away pressure-sensitive adhesive designed for on-bottle wine and spirits labels used in reusable and returnable glass programmes, at LOUPE Americas 2026. The adhesive holds firm under ice-bucket conditions but releases in hot-water or caustic wash systems, or in home washing. The launch includes two FSC-certified facestock options paired with a 90% recycled PET liner.
Why this mattersA washable adhesive removes a technical barrier to bottle reuse, a route brand owners are exploring to cut virgin glass use and meet circularity targets.
- Wausau Coated Products unveiled WA-669 wash-away adhesive at LOUPE Americas 2026
- WA-669 is designed for glass and other non-porous surfaces on wine and spirits bottles
- Adhesive stays affixed during ice-bucket exposure but washes away in hot-water or caustic wash systems
- Launch includes two FSC-certified facestocks: 70# Bright White Felt 30% PCW and 60# Estate Label #8 Vellum, both with Wet Strength
- Facestocks are paired with WA-669 and a 1.2 mil liner made of 90% recycled polyester (r-PET)
- WA-669 launch now spans three FSC-certified facestocks, adding #8 Vellum alongside the two previously named options
- The recycled PET liner paired with WA-669 is specified at 30.5 micron thickness
- Wausau says the WA-669 adhesive can be paired with other facestock and liner combinations for broader labelling applications