Wausau Coated Products launches wash-away adhesive for reusable bottles

Wausau Coated Products introduced WA-669, a wash-away pressure-sensitive adhesive designed for on-bottle wine and spirits labels used in reusable and returnable glass programmes, at LOUPE Americas 2026. The adhesive holds firm under ice-bucket conditions but releases in hot-water or caustic wash systems, or in home washing. The launch includes two FSC-certified facestock options paired with a 90% recycled PET liner.

Why this mattersA washable adhesive removes a technical barrier to bottle reuse, a route brand owners are exploring to cut virgin glass use and meet circularity targets.

• Wausau Coated Products unveiled WA-669 wash-away adhesive at LOUPE Americas 2026
• WA-669 is designed for glass and other non-porous surfaces on wine and spirits bottles
• Adhesive stays affixed during ice-bucket exposure but washes away in hot-water or caustic wash systems
• Launch includes two FSC-certified facestocks: 70# Bright White Felt 30% PCW and 60# Estate Label #8 Vellum, both with Wet Strength
• Facestocks are paired with WA-669 and a 1.2 mil liner made of 90% recycled polyester (r-PET)

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