Coverpla extends Violet's ecoBottle glass range to 50ml and 100ml
Cosmetics packaging developer Coverpla has expanded the ecoBottle line it designed for perfume brand Violet to include 50ml and 100ml sizes, using glass from Bormioli Luigi's ecoLine range. The bottle uses 50% less material than standard designs and is built for refilling and disassembly for recycling.
Why this mattersIllustrates continued brand-owner demand for lighter-weight, refillable glass packaging in prestige cosmetics as a lower-cost route to sustainability claims.
- ecoBottle line now available in 50ml and 100ml sizes
- Glass sourced from Bormioli Luigi's ecoLine range
- ecoLine design cuts material use by 50% versus standard bottles
- Bottle has a screw-on ring enabling refilling and disassembly for recycling
- Coverpla developed the bottle, cap and design range; cover is the Paros model in gold-tinted zamak with the Precious pump
- Collection follows Violet's previous 'Cycle' line
Sources
industries-cosmetiques.fr