Flexible Packaging Association

Elementary Cold Pressed adopts Sun Centre cuboid pouch as US EPR fees reward lighter packs

A pet food brand, Elementary Cold Pressed, has adopted the award-winning Pouch3 Cuboid flexible pouch made by converter Sun Centre USA, extending a design first used for coffee packaging by Lake Michigan Coffee Company and EDC Coffee. The headspace-free, single-web LDPE format uses up to 30% less material than a comparable stand-up or flat-bottom pouch, which HP's flexible packaging category manager said is prompting brands to switch as US states introduce weight- or volume-based extended producer responsibility fees.

Why this mattersUS state EPR fees based on weight or volume are starting to steer brand-owner format choices toward material-lean pouches, a lever converters can sell on.

• Elementary Cold Pressed pet food is using the Pouch3 Cuboid pouch, made by converter Sun Centre USA
• The format uses up to 30% less material than an equivalent flat-bottom or stand-up pouch, per FPA
• It is built from recyclable LDPE in a single-web structure
• The design won two Gold awards from the Flexible Packaging Association after debuting on a coffee pack for Lake Michigan Coffee Company and EDC Coffee
• Several US states charge EPR fees to producers based on packaging weight or volume, giving material-reducing formats a direct fee saving
• The Elementary pouch substrate was printed on an HP Indigo digital press

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