FPA forms Brand Owner Council with Kraft Heinz, PepsiCo, P&G

The Flexible Packaging Association has created a Brand Owner Council, a new membership category giving brand owners direct input on flexible packaging issues. Kraft Heinz, PepsiCo and Procter & Gamble are the inaugural members, sitting alongside converters, suppliers and policymakers.

Why this mattersDirect brand-owner engagement in a US trade body signals growing buyer influence over flexible packaging's sustainability and policy agenda.

• FPA launched a Brand Owner Council as a new membership category
• Inaugural members are Kraft Heinz, PepsiCo and Procter & Gamble
• The council includes brand owners, converters, suppliers and policymakers
• Focus areas include circularity, design innovation, consumer education and public policy advocacy
• FPA expects additional companies to join the council over time

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