Huicheng Environmental Protection

L'Oréal adopts Huicheng's chemically recycled PP for cleanser cap

Huicheng Environmental Protection and L'Oréal China launched a co-creation project on 6 November 2026 under L'Oréal's L'AcceleratOR sustainable innovation programme, making L'Oréal the first brand to use Huicheng's chemically recycled polypropylene (crPP). The material will first appear in the cap of L'Oréal Paris's forthcoming Revitalift Specialist Nourishing Amino Acid Facial Cleanser, with further testing planned across more beauty packaging lines.

Why this mattersA top-tier beauty brand validating chemically recycled polypropylene could widen supply of high-quality recycled resin for premium packaging beyond mechanical recycling's limits.

• Launch ceremony held 6 November 2026 at the China International Import Expo
• L'Oréal is the first brand user of Huicheng's chemically recycled polypropylene (crPP)
• First application is the cap of L'Oréal Paris Revitalift Specialist Nourishing Amino Acid Facial Cleanser
• Huicheng was selected in September 2026 for L'Oréal's EUR 100m L'AcceleratOR programme, incubated by the Cambridge Institute for Sustainability Leadership
• Huicheng is building a 200,000 tonne/year comprehensive mixed waste plastics utilisation project
• Selected solutions can undergo a 6-9 month pilot before wider rollout across L'Oréal's global system

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